Gillette / McLaren Box

To celebrate Gillette’s partnership with McLaren Mercedes, 40 high end, premium presentation boxes were produced to display the limited edition Gillette Fusion Razor. A light sensor was added inside the box to trigger the sound of Formula 1 cars whenever the box was opened. – Hill+Knowlton Strategies www.hkstrategies.com

“Thanks to @GilletteUK and @hkbeautygroom for our new razor and F1 sound effect box! No excuse not to shave now...” Zoo Magazine
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