To celebrate the launch of the ‘Messi Range’, adidas wished to produce a limited run of 100 high end, ultra-premium presentation boxes to display a specially designed pair of signature boots, exclusively worn by Lionel Messi.
The boxes were distributed to members of the Messi family, key media and Messi himself. The brief was to encapsulate the key attributes of the World’s best footballer - as an icon to billions of football fans, his quiet but engaging persona, and his overall breath-taking style of football.
This should be no ordinary shoebox. It should be the best, for the world’s very best.